Putting out a New Aesthetic

& showing up as our true selves

From the Owners:

So. Aromatherapy & self care companies are known for using a lot of white, brown and mauve in their marketing. (If you’ve seen the 1.0 version of our social media, you’ll know what we’re talking about!) There are a bunch of good reasons for that. Pale colours make the viewer feel relaxed- they can take in information at their own pace, and are more likely to zone in on the product you’re highlighting.

But here’s the thing. We’re a bookish group, first. We lean into our emotions, we search for the unexpected, and we are a-ok with being a little bit different. And let’s be honest, it’s the spicy parts that brought us to the bookish party in the first place.

So here we are- Rack 890- again. We’re the same team, and we sell the same (amazing) products. But you might find our online appearance a little darker; a little more sultry. We want our customers to experience desire (massage candle, anyone?). Our products play with your senses- it’s time for our followers to experience a bit of that- the second you walk in our ‘door.’

Renew yourself in a bath with our full moon charcoal salts, and pair with our ‘Calanmai’ sugar scrub to feel truly reborn. Melt beside ‘Cassian’ in your wax warmer, and keep the ‘Hades’ massage candle next to your bed. Charge yourself up for the day with ‘Violet’ Sorrengail Soap, and of course; bring your sensuality along with you all day long with our ‘Praise’ perfume.

Get it, now?

It’s about the experience, and bringing these characters and stories to life. It’s about sinking into the escape of fiction, while going through the motions of daily life. We’re proud to have captured these bits of magic, which you can bring into the world with you.

One last question you may be asking yourself: why bother telling customers about this thought process at all?

Because, we wouldn’t be ‘us’ without you. Your experience with our storefront, and more importantly, with our product is our first priority. We want you to have the extra experience! So, lean into your sensual side. That’s what our products are tapping into.

I’ll close with a couple quotes from some truly excellent novels. They just happen to have correlating products in our shop!

1. "I spent centuries wandering the world, from empires to kingdoms to wastelands, never settling, never stopping-not for one moment. I was always looking toward the horizon, always wondering what waited across the next ocean, over the next mountain. But I think ... I think that whole time, all those centuries, I was just looking for you." - Rowan Whitethorn, Queen of Shadows by Sarah J Maas

1. “’There's a dark side to the Underworld too’ Charon motioned to the water. ‘This river is made of the tears of the souls as they leave the living realm.’ I thought of Hades. ‘I know there's a dark side.’”- Charon & Persephone, A Touch of Chaos by Scarlett St. Clair