The Story of Us

Hi, I'm Ashley - a crazy cat lady, a lifelong book lover and the maker behind Rack890.

I started this company 3 years ago with my best friend, Bri. what began as a simple book club quickly turned into something bigger: a shared dream of creating a business rooted in bookish themes and immersive experiences. After two incredible years together, i stepped out on my own to continue Rack890 solo, carrying forth the heart we built together. What started with candles and conversations slowly evolved into an entire sensory world designed for readers, romantics and anyone who wants to step fully into a story.

Rack890 has grown into an archetype-based fragrance brand, where scent becomes a gateway to your favorite tropes, characters, and moods. Each product is crafted to help you immerse yourself in the world that speaks to you- whether that's dark and brooding, soft and magical, or bold and untamed. For the fantasy lovers, the daydreamers, and those who want to feel like part of the store, this brand was made for you.

As Rack890 continues to grow, the core remains the same; Thoughtfully made products, rooted in storytelling, ritual, and self-expression. While the brand has evolved- refining its vision, expanding its offerings, and leaning more deeply into archetypes- the heart of Rack890 has never changed. It's still about creating meaningful, immersive experiences and inviting you to find yourself within.

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